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In 1947, Charles
Greiner, a Hungarian immigrant and orthotist, founded Charles Greiner and
Company at Eighth and Spruce Streets in Philadelphia, Pennsylvania. The
Company serviced local hospitals and clinics to custom fit patients with
orthotic devices, castings, and ambulatory equipment. One of his employees,
Elvira Gramaglia, was a seamstress and corset fitter. After 8 years of employment,
Mrs. Gramaglia, along with her husband, Ernest and sons, Frank and Joseph,
purchased the Greiner Company in 1963. |
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Mrs. Gramaglia
recruited her brother, Anthony Calabrese, in 1964 to become a partner in
the Company. Prior to this, he was an operations manager at a local clothing
manufacturer. While running the daily operations of the Company, he became
a certified orthotist in 1969. Mr. Calabrese was involved with the manufacturing
and application of prescription orthotic appliances. His primary duty was
to take patient measurements, develop the required device and fit patients.
Sometimes several fittings were necessary to ensure proper stabilization
and adequate patient comfort. Through his daily experiences with some of
the most difficult cases, he was determined to improve the present state
of the orthotic industry, specifically cervical orthoses. |
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Mr. Calabrese recognized
cervical collars were either soft foam collars or rigid metal collars. The
soft foam cervical collars were made with open cell urethane foam and one-piece
construction, which offered little or no support. The rigid metal cervical
collars were uncomfortable and had to be removed for X-rays thereby compromising
cervical spine stability. In 1971, Mr. Calabrese and Frank Gramaglia solved
this problem by inventing and marketing the Philadelphia Cervical Collar®,
the first two-piece, semi-rigid cervical collar, manufactured from cross-linked,
closed-cell polyethylene Plastazote® foam and Velcro® fasteners.
Unique sizing was achieved by being an off-the-shelf product with a custom
fit. In 1973, they were issued United States Patent 3,756,226 for their
invention. Sales grew rapidly and the Company moved to a larger facility
at Ninth and Arch Streets in Philadelphia. |
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In 1974, the Company
split into two independent entities. Charles Greiner and Company, Inc. focused
solely on the manufacturing and distribution of the Philadelphia Cervical
Collar. The Company became synonymous with the product in the industry and
thereby was known as the Philadelphia Cervical Collar Company. The other
partners merged with another local orthopedic supplier to form Greiner &
Saur Orthopedics Inc. located at Sixth and Spring Garden Streets in Philadelphia.
Today, Greiner & Saur continues to serve local hospitals and clinics
to custom fit patients with orthotic devices, castings, and ambulatory equipment.
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The Philadelphia
Cervical Collar Company, with three full time employees, directed all of
its attention to the manufacturing and marketing of its sole product, the
Philadelphia Cervical Collar. Mr. Calabrese handled all marketing and sales
efforts, as well as managing the daily operations. After a year of operation
in Florida, the Company relocated its operation to Westville, New Jersey
in 1978. During the first four years of its operation, the Company's niche
market grew establishing itself as a leading manufacturer in the orthopedic
soft goods industry with a revolutionary product. |
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In 1981, Anthony
Calabrese brought his son, Salvatore, into the business. Salvatore began
to learn every aspect of the manufacturing process while attending college
and during summer breaks. In 1988, after graduation, Salvatore joined the
company on a full time basis. Once he firmly understood the manufacturing
side of the business, he became interested in office procedures. |
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Being a small family
business, ordering, invoicing, purchasing, and payments were all done by
hand. |
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Salvatore decided
that the company needed to move forward and purchase a computer system.
After several months, he had implemented the computerization of the accounting
and daily office administration tasks. |
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Mr. Calabrese
continued to invent and acquire new products related to cervical orthoses
and attachments; the Philadelphia Tracheotomy Collar in 1983 and the Philadelphia
Stabilizer in 1984. In 1987, Mr. Calabrese realized that paramedics
and emergency technicians were using his cervical collars to stabilize their
patients at the scene of accidents and during pre-hospital transport. To
exceed the needs of this market segment, he developed the Red Philadelphia
Collar. Soon after, attachments for the new cervical collar were introduced
to further immobilize the cervical spinal region. |
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The Company moved
into a 35,000 square foot building, which contained its offices, warehouse
and operations in 1988 to accommodate its exponential growth. |
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After the passing
of Anthony Calabrese in 1990, the daily operations of the Company were managed
by Salvatore, who had become President. In 1991, his sister Carolyn joined
the Company to assist him in the office. Carolyn had a background in human
resources, marketing and customer service. She was a perfect compliment
to Salvatore's management capabilities. |
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Salvatore and
Carolyn's ability to resolve several Company matters enabled them to focus
on product re-alignment, research and development, and machinery procurements.
In 1994, they introduced the Philadelphia Liner, which is designed
to enhance the patient's level of comfort while wearing the Philadelphia
Collar. The Philly® One-Piece Collar was invented in 1995 to exceed
the requirements of the emergency medical field for flat extrication collars.
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In 1999, Salvatore
and Carolyn focused their attention on product development and expansion
into new orthopedic and emergency medical markets. They introduced the Philly
EMT's Choice® Collar, a multi-height adjustable collar for the emergency
medical field. This product significantly reduces the quantity of collars
needed on rescue and EMT vehicles, which have limited space. Another product
for the emergency medical field introduced was the Philly Bloc-Head®
Cervical Immobilization Device, a disposable device that is fastened to
a backboard and positions the patient's cervical region in neutral alignment
during transportation. |
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In an effort to
answer the needs of the long-term care market, they introduced the Philadelphia
A-Series® Collar with removable Velcro Orthowick® foam pads that
wick away moisture and increase patient comfort. |
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Salvatore and
Carolyn decided to prove their commitment to their father's vision by constructing
a state-of-the-art 52,000 square foot building located in the Mid Atlantic
Corporate Center in Thorofare, New Jersey. In addition, they have invested
in their Company by upgrading office technologies and automating product
processes and material handling. |
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The investment
into their Company and employees was recognized by several prominent organizations
as a leading Small Family Business who has overcome challenges with innovative
solutions. |
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Although their
customers were satisfied with the Company's quality commitment, Salvatore
and Carolyn decided that an independent authority should approve their policies.
In 2001, the Company was certified by ITS Intertek Services Corporation
to be compliant with ISO 9002, EN 46002 and ISO 13488 international standards.
In addition, the Company is a licensed FDA operator and all products are
manufactured in accordance with MDD 93/42/EEC and 21 CFR 820 (GMP) standards
and specifications. |
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The addition of the Philly Patriot®
Collar, a multi-height adjustable extrication collar for both Adult and
Pediatric sizes in 2002, allowed the Company to satisfy the ever-demanding
needs of the pre-hospital industry. This product significantly reduces the
quantity of collars needed on rescue and EMT vehicles, which have limited
space. |
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In 2003, the Company expanded
its offering collars specifically designed for the long-term care and rehabilitation
markets with their C-Breeze® and Atlas Collars. Both collars have
removable laminate foam pad that wick away moisture and increase patient
compliance. |
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Under the direction of Salvatore and Carolyn, the Company was able to realize its potential as a leading global designer and manufacturer of orthopedic products. This realization was further demonstrated in June 2005 when the Company was acquired by Royce Medical Holdings (RMH) and its subsidiaries, Royce Medical and Jerome Medical. In August 2005, Ossur, a trusted and leading global supplier of prosthetic and orthopedic devices acquired RMH thereby solidifying Ossur as the dominant industry leader. This is Ossur’s largest acquisition to date, and is in line with Ossur’s strategic growth plan of increased focus in the orthotic industry.
In keeping with the Company’s mission of giving to the community; Ossur offers people a “Life Without Limitations” and allocates an industry record of revenue on medical technology research and development, and provides extensive education programs through the Ossur Academy. Ossur also sponsors a variety of community outreach programs and non-profit organizations.
Salvatore and Carolyn continue to operate the Company with the same dedication to their customers and focus on product quality. Under Ossur’s leadership, Salvatore and Carolyn expect new and exciting technological advances and innovations in the field of orthopedics including the spinal device market.
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The Company has
solidified and expanded its position in the medical community. They accomplished
this by continuing to develop and improve four key areas: |
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- Improve customer service and brand recognition through increased employee
training and marketing
- Reduce overhead and manufacturing costs through alliances, mergers
and acquisitions
- Develop innovative products through focus groups and product studies
- Company expansion through new business opportunities
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